Google Shopping – Everything You Need To Know

Buying Nerd Last updated on 27 December 2023 4 Comments google shopping, google shopping app

Google shopping, as the name suggests, is a service provided by Google that benefits millions of people in different ways. This platform allows customers to search for products, view products, and compare products with respect to their prices and quality. Google Shopping is a platform that is playing a super important role in the business ecosystem. This platform does not only work in the favor of buyers. In fact, it also allows entrepreneurs to sell their products and grow their business massively. As consumers turn to Google Shopping for making online purchases, there is an increasing awareness among business owners regarding the benefits it can generate and the value it can provide.

What you'll find in this blog

The Origin

Google Shopping was released in the year 2002. It was initially called Froogle and people were not much aware of it. This Google campaign simply indexed product data regarding specific search terms. It was not until 2012, that this Google service converted into a paid advertising model. From that point onwards, retailers were supposed to pay in order to get featured in the Google Shopping search results. After that, this Google platform became a “branch” of Google AdWords. It has since been working in favor of business owners and customers.

How Does Google Shopping Work For Buyers?

This Google service allows people to search for products and compare those products. You can view the physical products across different retailers who have paid to advertise their items. This is termed a Comparison Shopping Engine (CSE) and it advantages buyers in multiple ways. As you search for a product on Google Shopping, the results will show up as thumbnail images on your screen. These images display the retailer and mention the price of each product that appears. If you want to buy a product after making a fair comparison, Google Shopping is a pure blessing.

Google Shopping is a buyer-preferred website for several reasons. For instance, this website successfully adds a visual touch to text-heavy searching. The visual appearance of the products that you are looking for will make your shopping experience tenfold better. This Google service also provides access to the reviews and ratings left by other customers. Seeing the ratings and reviews of a product will aid you in making a decision when purchasing a product. Along with that, Google Shopping will make sure that all the shopping alerts reach you in time. These alerts include information about the sales and discounts that are going on. Moreover, when the price of a certain product that you want to buy falls within your budget, Google will instantly let you know.

The convenience that this website brings for buyers can’t be denied. This is the reason why this platform has been trusted by buyers since 2012.

Also read: Which Is The Best Online Shopping Site?

Google Shopping For Retailers

The services that Google Shopping provides to its users are not only limited to purchasing a product. In fact, if you are a business owner and are looking forward to selling your product at a reasonable price, Google will help you with that too!

You can easily add your products to Google Shopping by setting up a Google Merchant Centre account. On this account, you can add the products that you want to put up for sale. Make sure that you do perfect optimization of the product images that you add. If images are not optimized, it will decrease the chance of your product appearing in search engines.

Moreover, be cautious about the collection and input of your product feed data. After linking your Google AdWords account, you can create a Google Shopping campaign and place bids on your shopping campaign. The next step you should take is to target and schedule your campaign. This will determine which customers will see your product ads and when. Next, you’ll be required to build ad groups for your campaign. This is the part that determines the type of ads you will run and how you’ll manage bidding for those ads.

Benefits For Business Owners

Marketers and business owners can easily apply for a Google Shopping account. This platform is free to join so you don’t have to worry about the signing-up fee. However, if you run paid advertising through Google Shopping, it will generate profit for your business. Here is how this website will benefit you if you are a business owner.

1. Better Leads

If you want your product to reach eligible customers, this Google service is ideal for you. When users visit shopping.google.com, they actually want to make a purchase. They will either make a purchase right there and then or sometime in the very near future. So, for increased sales, this is a perfect business exposure platform for you.

2. Trust By Association

Putting up your products on Google Shopping means that your products will appear along with big brand names. The authority that the Google Shopping Feed will provide to your brand will go a long way. So, if you are a new business owner and want to give social proof to your buyers, Google Shopping will do that for you.

3. Google Focuses On Customer Characteristics

The website analyzes the algorithms and provides customers with the product choices that are best suited for them. So, if your product fits the needs and budget of a certain customer, Google will make sure to inform the customer about that. Hence, the chances of sale will increase. Moreover, being a mobile-friendly website, customer accessibility will never be an issue.

Conclusion

Google Shopping is like a one-stop digital mall. Buyers enter this digital mall, search for what they want, and are able to see different brands and different types of products on a single screen. Moreover, it provides a fair chance for retailers to advertise their products and even increase website traffic. In today’s world, if someone is not making use of such a platform, they are definitely missing out on A LOT!

Buying Nerd